The photographer Genevieve Naylor is not amongst the most well known ones in the world scene yet her contribution to fashion was important during the 40’s and 50’s of the past century. When she turned 11 Holger Cahill from Works Progress Administration (WPA) chose her as a photographer for the Harlem ATR Center. After that she worked in Washington and New York, by carrying out tasks as a photo reporter even for the Associated Press. In 1940 a twist occurred in her career when she was put inside the Department of the US as part of a chosen team to go to Brazil in order to develop relationships between the two states in mutual cultural collaboration against the Nazism.

Genevieve and her partner, lately husband, Misha Reznikoff, got to Brazil in October 1940. The goal of Naylor was to photograph the progress of the state in its transformation in a modern nation, capturing entertaining pictures to improve the mood of those hard years of war and support the allied cause. Miss Naylor, showing an energetic and rebel spirit , soon enough realised wonderful pictures from the streets like children coming out from school, religious feasts and other aspects of the everyday life. Of that time what’s left are 1,350 photos preserved as an only proof of a foreigner in the Brazilian land. When she came back to the US in 1943, Miss Naylor became the 2nd female photographer to be the main character of an exhibition at the Modern Art Museum of New York.

As it follows in this collection, she became one of the most influential personalities for fashion photography

Below: the model Barbara Tollgren in 1956 in a snap inside a car

Below: pic of a suit from the 1954 taken in Paris

Below: the model Lisa Fonsagrives in a strapless grey gown in 1949

Below: a model wearing a hood, coat and red umbrella covered by a vertical striped coat in 1949

Below:  the model Jean Patchett with a dress by Nettie Rosenstein photographed in a flat furnished with artworks by Raymond Loewy in 1950.

Below: 1949 – a model poses in a tweed dress designed by Sheila Lynn and gloves drawn by Shalimar. Ont her belt a pocket watch ideated by Otto Grun.

Below: 1948 – Connecticut, US – a model with woollen shorts made by Gold Wyner and sandals by Bernardo

Below: 1948 – the model Dorian Leigh in a dress by Bernardo

Below: 1949 – Long Island, New York, US – the model Janet Stevenson in a striped dress drawn by Joset Walker and a hat by Sally Victor

Below: 1947 – Connecticut, US. A model with capris in suede and a sweater behind a furniture by Alexander Calder

Below: 1949 – an Elsa Schiapparelli’s coat

Below: 1949 – a model poses in a polecat fur made by Christian Dior and a red leather bag

Below: 1946 – a blu navy uniform

Below: 1949 – Newport, Aquidneck, Rhode Island, US – the model R. Fulton with a summer outfit

Below: 1946 – Carol Bruce in a grey dress with white details

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Matteo Rubboli

I am a publisher specialised in the digital distribution of culture and founder of the portal Vanilla Magazine. I don't wear a tie or branded clothes, I keep my hair short so I don't have to comb it. That's not my fault but just the way I've been drawn as...

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